Public Affairs Overview for Spring 2024
Shailagh Murray, executive vice president of public affairs, and Ben Chang, vice president for communications, discuss the new Values Initiative, digital strategy, from social media to websites, and updates on Salesforce. This one-hour session includes multiple presentations from your colleagues and includes a Q&A segment. This workshop was presented on February 6, 2024
Presenters
Shailagh Murray, Executive Vice President for Public Affairs
Ben Chang, Vice President for Communications, Communications
Justin Pearlman, Vice Provost for Communications and Engagement
Grant Greenberg, FGS Global Partner, Digital Strategy
Wendy Felton, Executive Director of Social Media, Communications
Kelly Moffitt-Hawasly, Director of Digital Content Strategy, Communications
Dan McShane, Digital Content Strategist, Communications
Wilson Valentin, Associate Vice President, Columbia News and Columbia Neighbors, Communications
Resources Mentioned
Dialogue Across Difference (DXD)
PowerPoint Slides
FGS Global Social Media Summary
2024 Social Media Overview
OPA Newsletters and Data
Benefits of Salesforce and Marketing Cloud