Kelly Moffitt-Hawasly is a passionate storyteller who works at the intersection of digital media and storytelling and serves as the director of digital content strategy for the Office of Public Affairs, working on Columbia News, Columbia Neighbors, and the homepage. She leads audience-focused content and analytics strategy, including SEO, across these channels and manages the Neighbors team.
Previously, she worked as a producer at StoryCorps, traveling the country recording stories from everyday Americans and editing those recordings for broadcast on NPR's Morning Edition. While there, she was the recipient of the MJ Bear Fellowship, which identifies and celebrates three digital journalists under 30 whose work represents the best of new media, for her creation of a newsletter dedicated to podcasts produced between the coasts. She also teaches classes in digital media, personal branding, and podcast creation at institutions like NBCUniversal LIFT Labs and IFP.
Originally from St. Louis, she loves to explore the quirky side of New York and is a proud mentor with Girls Write Now. She holds an MA (journalism), BA (international studies), and BJ (magazine journalism) from the University of Missouri, where she wrote her master's thesis on how engagement editors assess success in their work. You can find her work at www.kmariemoffitt.com.