Strategic Communications Planning is a seminar-style interactive course where participants explore the theory and process of organizing a plan.
- Begins Friday, October 7th from 2:00 to 3:00 p.m.
- Class meets virtually via Zoom once a week for about 8 weeks (includes makeup)
- Each session includes a topical presentation, an in-class exercise and open discussion
Track B: Strategic Plan Creation
This track requires a 3-hour weekly time commitment for 7 weeks. Participants in this track will attend the same weekly sessions as Track A, but they will also attend an additional course session each week, and create their own strategic communications plan during the course. This track has the added collaborative element of participants sharing their plans with other attendees and receiving feedback from both them and the instructors.