A one-hour Zoom session presented by Ginny Kaplan, associate vice president, HR operations, and Pete McHugh, director of strategic communications for Human Resources.
They will share how they communicate to Columbia employees, managers and prospective employees. Using the annual Benefits Open Enrollment as a case study, they will discuss goals and strategies for engaging with different groups during the Open Enrollment period and throughout the year.
Their objectives include year-round education on wellness and benefits, clear communication of HR policies, and promoting the university as an attractive workplace. Collaborations with internal and external partners play a vital role in executing these initiatives. Overall, the presentation underscores the evolution of communication methods and the team's commitment to effectively engaging a diverse audience while navigating complex HR landscapes.