Columbia Creative
Columbia Creative is the creative agency of Columbia University.
Columbia Creative provides design services and stewards the visual identity guidelines and University brand. As part of the Office of Public Affairs, we forge new standards for what can be achieved in visual communication through synergistic partnerships with our colleagues across the University.
Our Work
Our projects range from digital design, magazines, and annual reports to media strategy, buying, publicity, marketing, advertising, editorial services, and account and brand management. Our work is produced at the highest level through dynamic partnerships that span a diverse university community.
Branding
Columbia Creative stewards the University Identity Guidelines, including those in partnership with Columbia University Irving Medical Center, and provides brand management services.
Our services include a Design System, built and maintained in partnership with Columbia University Information Technology.
Brand Management Services
Columbia Creative provides full-service brand development and management services.
Columbia Public Health Centennial Branding
Anniversary branding to celebrate the University’s bold commitment to help shape the study and practice of public health more than a century ago
Columbia University Irving Medical Center
Branding co-developed and launched with CUIMC Communications to ensure its story aligns with the University’s identity and values
Sustainable Columbia Style Guide
Brand identity for the campus sustainability initiative to achieve net zero greenhouse gas emissions by 2050 or sooner
Publications
The Committee on Global Thought Annual Report
Annual report that highlights signature research projects and initiatives to extend the range of global thought around the world
The War of Putin’s Imagination Magazine Design
Editorial design for Harriman Magazine that mourns the horrors of the war and honors the resilience of the community
The Zuckerman Institute Annual Report
Annual report highlighting how the Institute thrived in its first-ever year in review, searching for answers to the brain’s mysteries
Video
M/WBE Certification Video
Videos providing minority and women-owned business enterprises (M/WBE) opportunities to do business with the University through certification
Organ Donor Registration Video
Video and animation to increase organ donor registration for the medical center and lifesaving organ transplants
All of Us Research Program Video Series
Video series to promote the NIH-funded research program to help researchers understand more about how people get sick and stay healthy
Animation
University Commencement Animation
Animation celebrating University Commencement Week to honor our graduates with branding, programs, jumbotrons, emails, and videos
Barnard College Gala Video
Animation for the annual gala to help underwrite financial aid and provide inspiring examples of multigenerational commitments to the College
Annual Fun Run Illustration & Design
Illustration and designs for the University’s global celebration, open to everyone from Columbia’s nineteen schools, colleges, and affiliate institutions
Advertising
Columbia Creative is the central department for Columbia marketing and advertising. Our projects range from media strategy, buying, publicity, and marketing, to print and digital advertising design, editorial services, and account management. We also provide consultation and direct mail services, for student recruitment, job recruitment, environmental marketing, and email lists (e.g., GRE, TOEFL, GMAT). Visit the Advertising Gallery for examples.
Manhattanville Ads
Series of digital ads in the New York Times to promote the Manhattanville campus
The Wallach Gallery Street Banners
Street banners for the Romare Bearden: A Black Odyssey traveling Smithsonian exhibit
All of Us NYC Consortium Campaign
Videos, digital advertising, subway ads, environmental graphics, posters, and media buying
Scientific Illustration
Columbia Creative also offers illustrations, digital paintings, animations, and infographics that support research and ideas. Visit the Scientific Illustration Gallery for examples.
Connect
Email us at [email protected] to learn more.