Social Media Consulting

Social media allows people to create, share, and exchange information and ideas in virtual communities and networks. The Office of Public Affairs manages the University's main social media platforms—Facebook, Instagram, LinkedIn, Twitter, and YouTube—including Columbia Neighbors Facebook, Instagram, and Twitter accounts.

We offer an array of tools, including one-on-one consults with schools, departments, and offices looking to form or maintain an existing social media presence to discuss goals and strategy, as well as offer insights and ideas. If you oversee your school or department's social media channels, please be sure to fill out this registration form, which will also introduce you to the social media Slack channel. And if you have a Columbia University-wide initiative that you would like promoted through the University's main social media channels, please fill out this form.

But remember, social media is about conversations, community, connecting with the audience, and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty, and open dialogue are key. Social media not only allows you to hear what people say, but it also enables you to respond. A word of caution: Listen before you speak, and consider the power of silence. Try to be compelling, useful, relevant, and engaging on social media, and know the platform and the audience you are engaging. Work with your colleagues at other schools to collaborate in reaching the ideal audience for your content on the most appropriate platform. 

Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. Use social media wisely (or not at all). 

If you need guidance on social media and whether or not to set up a social media account and which platforms are best for you, please contact our office. And be sure to check with your school’s communications office and us for any school- or University-specific regulations or branding guidelines.